about atlas hoops
sharing our culture, love, and passion for basketball.
what is atlas hoops?
atlas hoops is more than a basketball facility.
it’s a space built on heritage, intention, and community.
as a proudly filipino–owned small business, atlas hoops uses basketball as a tool for personal growth, discipline, and connection. here, the court isn’t just a place to play — it’s where habits are built, confidence is earned, and identity is strengthened.
our programs include open runs, training, camps, clinics, court rentals, and community events. every offering is designed to bring structure, elevate standards, and bring people together through the game.
basketball here isn’t just about skill.
it’s about how you show up — on the court and beyond it.
life happens on the court
at atlas hoops, we believe that, if you really listen, basketball can teach you a lot about life.
the court is where athletes learn:
- resilience through repetition
- perseverance through competition
- discipline through structure
- accountability through community
these lessons don’t end when the run is over.
they carry into school, work, family, and life.
we believe basketball teaches you how to handle pressure, lead with confidence, and keep going when things get hard — if you’re willing to listen.
what does atlas hoops mean?
the name atlas represents strength, support, and guidance.
it draws inspiration from three places — each shaping how we approach basketball and development.
atlas – the greek titan
in greek mythology, atlas carried the weight of the world on his shoulders.
to us, that represents strength under pressure.
basketball can feel heavy — expectations, losses, competition, self-doubt. at atlas hoops, athletes are taught to embrace that weight, build resilience, and rise through adversity instead of avoiding it.
atlas — the cervical spine (c1)
the c1 vertebra connects the brain to the body. it supports movement, thought, and function.
as coaches and mentors, we aim to be that support point — helping student-athletes, weekend hoopers, and professionals move forward with clarity and confidence.
our role isn’t to control the journey.
it’s to support it.
atlas — the road map
before moving from chicago to los angeles, dr. julian penaranda was given an atlas road map book by his mother.
it wasn’t just a way to find directions — it represented guidance when things feel unfamiliar.
atlas hoops operates the same way: providing a clear path, not shortcuts. structured programs. intentional progression. direction when athletes need it most.
our founder’s vision
dr. julian penaranda
dr. julian penaranda lives and breathes basketball — not just the game, but the culture, the grind,
and the community surrounding it.
from playing and training to storytelling, media, and style, basketball has always been a language
— a way to connect, express, and build.
as a proud filipino-american, he carries his heritage with purpose, creating space in a sport where representation is still rare.
atlas hoops exists to show young athletes that who you are and where you come from matters.
the vision is simple:
- build a space rooted in culture and respect
- teach the game the right way
- inspire the next generation to dream bigger, work harder, and stay true to themselves
who atlas hoops is for
atlas hoops is for:
- athletes who want structure, not chaos
- players who value reps that translate
- families looking for a safe, intentional environment
- creators and hoopers building confidence through the game
- anyone who respects basketball as more than just a pastime
this isn’t a place to waste time.
it’s a place to grow.
the bigger picture
atlas hoops isn’t about hype or highlight culture.
it’s about showing up.
putting in the work.
respecting the game and the people around you.
one rep at a time.
ready to be part of it?
open runs
organized open runs with guaranteed play
court rentals
private space to work, play, and connect
player development
structured development for real basketball growth
